Cindi Bigelow, President Bigelow Tea, wanted to use videos to educate the large tea audience that exists online. This was the first in that series. We posted the video on many video sites interested in consumer products and sites featuring ”How To” videos. The video met great success and garnered more views faster than any of their previous videos.
Creative Concepts is the presenter of the Business Smart Tools Conference and we normally produce this event annually but we decided to take a year off in 2008 and use videos to present social media experts who provided advice to the corporate sector on how to use blogs, social networks, videos and more to promote their brands, company and/or projects.
This video was the first in a series. Valorie Luther, Executive Chair of the Business Smart Tools Conference and Founder of Creative Concepts, and Mike Dunn, VP Interactive for Hearst, chat about how to use social media for business.
Bigelow Tea wanted to capture the Bigelow Tea Community Challenge on video. The event raised a record $60,000, the entirety of which was distributed to thirteen Fairfield, CT area charities. More than 1,000 strong took the “challenge” and participated in Kids’ Fun Run, 2-mile walk and 5K race.
There were three goals for Creative Concepts when shooting this video: show the dedication of the Bigelow Tea employees, promote the not for profits who receive the funds from this event and cover all the details that make this a wonderful family and community event. Mission Accomplished!
Cindi Bigelow, President Bigelow Tea, our client, spent an afternoon in New York City with noteworthy sports figures and avid Bigelow Green tea drinkers Joe Torre and Phil Simms. Their conversation outlines the relationship these accomplished local sports legends have fostered with Bigelow Tea and its antioxidant rich, green tea!
FYI, no scripts here. Just great people having a genuine conversation and we captured it on video.