Pitney Bowes wanted to provide expert advice on how to use direct mail effectively. Carol Wallace, an inside expert, did just that while she sorted through her own mail which told the tale of effective direct mail marketing and not so effective direct mail pieces.

Cindi Bigelow, President Bigelow Tea, wanted to get out and talk to people on the streets of New York City. First we asked some local police to be interviewed but they said no. Next we asked some nearby construction workers who said yes to talking to Cindi Bigelow and it was easy going from there. The video has become a great success with the biggest reason being that we kept the part in where one man claims he has never heard of Bigelow Tea!

Pitney Bowes wanted to reach millions of people and motivate them to write a card to a soldier or their families for the holidays. We created this video so we could explain the project and let people know how much the soldiers meant to all of the volunteers involved and then how much the cards mean to the soldiers.

Write your card today…it means a lot!

Pitney Bowes wanted to reach out to the younger consumer, wanted to have some fun, and let consumers know about one of their products, the personalized stamp.  Angel, who works for Pitney Bowes did a great job telling her story…and it’s true too!

Bigelow Tea had just begun a relationship with the Red Sox and we all thought it would be fun to feature Cindi Bigelow, President Bigelow Tea, and Wally, The Red Sox mascot.  Because of Cindi’s vivacious personality and Wally’s capability to communicate well without talking, the video turned out to be a big hit and garnered many views!

Cindi Bigelow, President Bigelow Tea, wanted to use videos to educate the large tea audience that exists online.  This was the first in that series.  We posted the video on many video sites interested in consumer products and sites featuring ”How To” videos.  The video met great success and garnered more views faster than any of their previous videos.

Creative Concepts is the presenter of the Business Smart Tools Conference and we normally produce this event annually but we decided to take a year off in 2008 and use videos to present social media experts who provided advice to the corporate sector on how to use blogs, social networks, videos and more to promote their brands, company and/or projects. 

This video was the first in a series.  Valorie Luther, Executive Chair of the Business Smart Tools Conference and Founder of Creative Concepts, and Mike Dunn, VP Interactive for Hearst, chat about how to use social media for business.

Bigelow Tea wanted to capture the Bigelow Tea Community Challenge on video.  The event raised a record $60,000, the entirety of which was distributed to thirteen Fairfield, CT area charities. More than 1,000 strong took the “challenge” and participated in Kids’ Fun Run, 2-mile walk and 5K race.

There were three goals for Creative Concepts when shooting this video:  show the dedication of the Bigelow Tea employees, promote the not for profits who receive the funds from this event and cover all the details that make this a wonderful family and community event.  Mission Accomplished!

Ruth Ridgeway of Ruth Ridgeway Events, our client, wanted to take the viewer through the process of designing an event.  We followed her for two days and captured the magic of how she and her team can transform any space into a magical wonderland!

Videos we shoot can be used in a variety of ways and we help our clients make the most of these assets and this teaser was no different.  We created this one from the full length video below.  It was featured on the Yankees website when Joe Tore was still in New York and social networks like Facebook. See below for more details about the overall video.